About MOOI

At MOOI, we craft more than just jewelry—we create symbols of strength, resilience, and empowerment. Our story begins in 1924 Malaysia with an extraordinary woman—my grandmother—who sold nasi lemak to support her family through the hardest of times. Her quiet strength and unwavering determination inspire every piece we create.

The name "MOOI" carries special significance, meaning "beautiful" in Dutch, and “妹” in Cantonese, which echoes my grandmother's name. To us, true beauty transcends appearance—it's found in the resilience that emerges under pressure, just like the moissanite gemstones at the heart of our collections.

We've chosen moissanite not only for its exceptional brilliance and durability but also for its ethical origins. These lab-created gems offer more sparkle than diamonds while honoring our commitment to sustainable, responsible luxury. Each piece is thoughtfully designed to serve as a daily reminder of your inherent worth and strength.

Our mission extends beyond creating beautiful accessories. We're building a community that celebrates women's resilience across generations, making empowerment accessible through jewelry that's both meaningful and affordable. Whether marking a milestone or elevating your everyday style, MOOI pieces are designed to accompany you through life's journey—sparkling reminders of your capacity to shine through any challenge.

Join us in honoring the legacy of strength that connects us all. Because at MOOI, we believe that true brilliance emerges from pressure—both in gemstones and in life.